Winner
Merit
Client Name
Levi's
Project Description
Levi's has always been about rolling up your sleeves, cinching your jeans and getting to work always with the promise and potential of what tomorrow could bring. True to these roots, Levi's is launching a new line of products (Men's Work Wear) inspired by America's approach to work, from the early years until now. This campaign set out to launch & drive sales of this new Men's Work Wear collection.
Credits
Creative Director: Tyler Whisnand / Danielle Flagg / Don Shelford
Copywriter : Nathan Goldberg / Antony Goldstein
Art Director: Julia Blackburn / Mike Giepert
Typographer + Typeface: Steve Denekas
Studio Artists: Lis Moran / Steve Denekas / Christina Piluso / Ken Berg / Karen Koch
Account Team: Andrew Schafer / Tamera Geddes / Jessie Young
Project Manager: Jane Monaghan
Art Buyer: Natalie Flemming
Photographer: Melodie McDaniel
Executive Creative Directors: Mark Fitzloff / Susan Hoffman
Re-toucher : Kyle Pero / Amy Corcoran