Winner
Merit
Client Name
adidas Basketball
Project Description
To launch the new line of Techfit compression apparel for basketball, we enlisted our NBA athletes to lead the "Performance Revolution." With Dwight Howard and Derrick Rose leading the charge, we conveyed the benefits of our two Techfit compression systems (Power Web and Padded) that help basketball players become faster and stronger.
Credits
Creative Director: Eric Vellozzi
Art Director: Joe Connell
Designer: Joe Connell
Producer: Bemnet Yemesgen
Photographers: Atiba Jefferson (athlete), Andy Batt (athlete)
Copywriters: 180 LA
Printers: Global Ad Kit (various printers)