Crymia River Pharmacy Co. // GDC
The package design for SuckItUp hearkens back to the days when medicine was dispensed on mule-drawn wagons by charismatic characters with the gift for gab. Simple, personalized, and a satirical reminder that most of the answers to our challenges in life are unlikely to come in the form of a pill so much as they will come from our resolve and gumption. A tiny blue bottle of tough love can move mountains.
Creative concept, copy writing, design and development: Scott Gere, Mike Donovan Hausler, Adam Murdoch, Caton Gates and Abby Larsen