Winner
Merit
Client Name
adidas Basketball
Project Description
Launching the Revolution 30 campaign, the NBA's lightest uniform ever made (40% lighter, breathable mesh numbers, 60% recycled fabric) we created the "Made to Fly" concept. To communicate this revolutionary advancement, Dwight Howard, leads a wave of 30 flying jerseys into the future. Welcome to the Revolution. A lighter uniform for a faster NBA.
Credits
Creative Director: Eric Vellozzi
Art Director: Joe Connell
Designers: Joe Connell / Kathleen Grebe
Producer: Catherine Goodheart
Photographers: Atiba Jefferson (athlete) Straub Collective, inc. (apparel)
Copywriters: 180 LA
Printers: Irwin Hodson Press / Global Ad Kit (various printers)