Redington invented the category of high quality and low price fly fishing equipment. These three ads position the brand as the welcomer of newcomers. So many fly fishing brands are aloof and intimidating. Yet the brand also caters to serious, experienced anglers, so Redington needs to speak credibily.
Account Supervisor: Amy Olsen
Account Executive: Matt Neupert
Strategist: Melissa Day
Creative Director: Doug Lowell
Copywriter: Geoff Rogers
Designers: Geoffrey Lorenzen; Deena Tucker
Photography: Polara Studio