Winner
Excellence
Client Name
Obeetee
Project Description
Obeetee is the oldest and largest maker of heirloom quality, hand-knotted and hand-woven rugs in India. They have made rugs for royalty including the largest hand-knotted rug in the world for the presidential palace in Delhi. Their unmatched quality and importance to the craft of rug making has earned them the respect of their competitors. The previous identity did not reflect their rich history or significance in the hand-made rug industry.
Credits
Creative Director: Steve Sandstrom
Designer: Trevor Thrap
Project Manager: Prue Ruby