Sandstrom Partners
(NIKE)RED Book Set

www.sandstrompartners.com

Winner

Merit

Client Name

Nike

Project Description

Nike's goal was to create a meaningful book or books that would raise awareness of the medical and educational breakthroughs happening to defeat AIDS in Africa. The book set became a powerful way to illustrate both "Educate" (the soccer programs that are teaching young people about prevention) and "Medicate" (the powerful new anti-retroviral medications that are giving people with HIV and AIDS longer, healthier lives). Our hope was that we could create a powerful synergy between storytelling, imagery, personal stories and statistics to bring a staggeringly hopeful message that would help readers get involved in helping to solve this crisis. The book set included a case, DVD and pair of (NIKE)RED laces (that donates money to the REDTM campaign with every purchase).

Credits

Sandstrom Partners:
Creative Director: Sally Morrow
Designers: Shanin Andrew, Sally Morrow
Copywriter: Cory Hansen
Photography: Carlos Serrao, Riaan Labuschagne/Jonx Pillemer, Alice Keeney
Photography: Nike supplied images
Nike:
Creative Direction: David Creech
Project Manager: Maddie O'Neill