The adidas miCoach training device officially launched internationally at the 2010 Consumer Electronics Show. Fiction was tasked with creating a custom retail experience complete with an interactive demo of the device & PR presentation space at the adidas Las Vegas Sport Performance Store.
Art Director: Scott Petersen, Fiction & Eric Vellozzi
adidas Designer: Steve Settle, Andy Madlem
Photographer: Rafael Astroga, David Straub
Writer: 180 LA, adidas, Scott Petersen, Tyler Benson