Identity Design

Gere Donovan Creative
Identity Design: Nonprofit Assocation of Oregon

www.geredonovan.com

Winner

Merit

Client Name

Nonprofit Association of Oregon

Project Description

Formerly known as TACS, the Nonprofit Association of Oregon (NAO) asked for our help in crafting a new identity to reflect the organization's evolution and to help quell some brand fragmentation. Through a fairly rapid process, we were able to work out a new tagline: "Good works. Together." and the new visual identity of the organization. The new logo illustrates not only some of the history of the organization, but also the positive additive qualities of working together; being a beacon for nonprofits in need of assistance.

Credits

Account Director: Scott Gere
Creative Director / Copywriter: Mike Donovan Hausler
Designer: Abigal Larsen, Adam Murdoch

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