Multiple Channel Campaign

Razorfish
Go Forth Online Launch

www.razorfish.com

Winner

Merit

Client Name

Levi Strauss Strauss and Company

Project Description

In 2009 Razorfish helped take the new Levis mantra Go Forth online with a high impact launch on July 4th and kept the new pioneering spirit alive throughout the year through a variety of refresh initiatives through social, dynamic UGC updatable rich media, commissioned artists, street projections and via other efforts.

Credits

Creative Directors: David Hart, Mark Waggoner, Adam Connelly
Art Director: Mishy Cass
Designers: Michael Showell, Eric Snead, Paul Cooper
Developers: Rob Sawyer, Ben Brewer
Copywriters: Will Ulbrict, Charla Grenz
Producer: Michelle Millard-Kish
Account Director: Amy Griffin, Rob Toledo
Account Manager: Nicholas Giron
Strategist: Mike Reeder Media
Directors: Amy Finholm, Haley Brothers
Media Buyers: Ian Mundorff, Caitlin Kaplan
Project Manager: Eric Lepire
Videographer: John Carl
Photographer: Anthony Georgis
Motion Designer: Arlo Emerson

ALL