Winner
Merit
Client Name
adidas Basketball
Project Description
Fly high or go low. When adidas launched Equation, a lifestyle basketball shoe that can be worn as a high or a low-top, we developed a concept to let our athletes personal style and personality shine through. To highlight the footwear's customizable feature, we styled the footwear product shots in the shape of each player's team logo.
Credits
Creative Director: Eric Vellozzi
Art Director: Kathleen Grebe
Designer: Kathleen Grebe
Producer: Bemnet Yemesgen
Photographers: Atiba Jefferson (athlete) Swanson Studio (footwear)
Copywriters: 180 LA
Printers: Global Ad Kit (various printers)