TV over $50K production per spot

Wieden+Kennedy, Portland
Dodge Challenger “Freedom”

www.wk.com

Winner

Merit

Client Name

Dodge

Project Description

The spot is a retelling of an important battle in the American Revolutionary War. It's told as a grandiose, beautiful story like all American folktales and is meant to remind Americans what cars symbolize and the freedom that they provide to us. It's this spirit of freedom that has made our country great and helped to make us who we are today.

Credits

Creative Directors: Aaron Allen / Joe Staples. Copywriter: Greg Rutter. Art Director: Jimm Lasser. Producer: Jessica Staples. Account Team: Andrew Schafer / Lani Reichenbach / Ramon Cruz. Executive Creative Directors: Mark Fitzloff / Susan Hoffman. Agency Executive Producer: Ben Grylewicz. Production Company: Biscuit Filmworks. Director: Steve Rogers. Senior Executive Producer: Shawn Lacy. Executive Producer: Holly Vega. Line Producer: Rick Jarjoura. Director of Photography: Mandy Walker. Editorial Company: Rock Paper Scissors. Editor: Adam Pertofsky. Asst Editor: Neil Meiklejohn. Executive Producer: Carol Lynn Weaver. Producer: Juliet Batter. VFX Company: A52. Executive Producer: Jennifer Sofio Hall. Producer: James Taylor. VFX Supervisor: Patrick Murphy. Lead Compositor: Stefan Gaillot. Colorist: Mike Pethel, Company 3. Composer: Jay Ungar. Sound Design Co.: Stimmung. Sound Designer: Gus Koven. Executive Producer: Ceinwyn Clark. Producer: Jack Caitlin. Mix Company: Lime. Mixer : Rohan Young. Producer: Jessica Locke.

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