Multiple Channel Campaign

Razorfish
CAC Launch

www.razorfish.com

Winner

Merit

Client Name

MillerCoors

Project Description

To support the launch of the Cold Activated Can in the summer of 2009 Coors Light executed large events in multiple cities, supported by pr and a robust digital campaign utilizing media, social and an innovative website with rich content.

Credits

Creative Director: Tim Sproul
Sr. Art Director: Marie Murphy
Sr. Copy Writer: Carl Vanderzanden
Sr. Designer: Stevie Spencer
Account Directors: Megan Anderson + Kristin Russo
Project Managers: Stan Otani + Laura Wilson

ALL