Winner
Excellence
Client Name
Nike
Project Description
What is the essence of training, competing, and most importantly talking trash? In one word, what says it all? BOOM. This four letter concept started in an informal brainstorm meeting and has gained momentum ever since. This cultural vernacular translates a consumer experience into a brand ethos. Nemo executed from square one: strategy, identity, collateral/PR, visual center, retail installations, etc.
Credits
NEMO:
Art Director: Jeff Bartel
Account Manager: Aaron Hermens
Producer: Heather Ciri
Digital Artist: Kris Seymour
Designers: Andy Westhusing, Jason Chmielewski
Nike:
Design Director: Cody Cupper
Art Director: Jason Murphy
Senior Designer: Jacob Wilkenson