For the newly redesigned website, Bonfire chose to place their branded content front and center. This approach highlights storytelling guaranteed to get core riders excited about the new season. Bold, clean aesthetics complement the graphic fabric patterns of the 2010/11 season. Robust filters and contextual links help riders find the perfect kit for opening day on the mountain. Click here to visit site.
Interactive Design: Erica Hassinger
Account Manager: Joel Kleinberg
Producers: Kirsten Blair/Tricia Huetig
Information Architecture: Instrument