The "America" spot set the tone for Levi's Go Forth campaign: America is going through a challenging time, but our self-reliant American pioneer spirit will persevere. The audio used in the commercial is widely believed to be an original wax recording of Walt Whitman's real voice reading four lines of his 1888 poem "America."
Creative Directors: Danielle Flagg and Tyler Whisnand. Copywriters: Julia Oh and Rudy Adler. Producer: Jeff Selis. Associate Producer: Juliana Montgomery. Account Team: Maggie Entwistle and Tamera Geddes. Executive Creative Directors: Mark Fitzloff and Susan Hoffman. Agency Executive Producer: Ben Grylewicz. Business Affairs Manager: Teresa Lutz. Production Company: Anonymous Content. Director: Cary Fukunaga. Executive Producer: Danielle Peretz. Line Producer: Joe Mandarino. Director of Photography: Darren Lew. Editorial Company: Joint Editorial. Editor: Elliot Graham. Assistant Editor: Jessica Baclesse. Post Producer: Neil Kopp. Post Executive Producer: Patty Brebner. VFX Company: Rock Paper Scissors/A52. Rock Paper Scissors EP: Carol Lynn Weaver. Rock Paper Scissors Producer: Vicki Tripp. Colorist: Angus Wall. VFX Supervisor: Pat Murphy. Smoke Artist: Paul Yacono. Flame Support: Scott Johnson. Nuke Artist / Matte Painter: Shahana Khan. A52 Exec Producer: Jennifer Sofio Hall. A52 VFX Producer: Pete King. Sound: "America" poem by Walt Whitman courtesy the Walt Whitman Archive. Music Composer: Owen Pallett and Charles Ives. Artist/Band: Final Fantasy. Album Title: Many Lives 49 MP. Song: The CN Tower Belongs To The Dead (Many Ives Version). Publishers/Record Company Name: Third Side Music Inc./Peer Music/Third Side Music Inc. Mix Company: Eleven Sound. Mixer: Jeff Payne. Mix Producer: Kristin Felt. Assistant Mixer: Ben Freer.